As a commercial artist, I view myself primarily as a visual marketer. I know that I am able to create esthetically compelling images, but if the image is off target in terms of my client’s marketing goals and business plan, then I have performed poorly.
Visual marketing is an amalgam of a developed artistic vocabulary, interwoven with business acumen, that then serves to create a branded message for the client.
I have hired creative services and have managed large projects. I know how to spend money wisely. The desired end product is not the result of throwing money and effort at a moving target. Appropriate goals and expectations are the result of clear communications and proper planning.
I am hired to create a message that compels the viewer to believe that they have found what they are looking for. As we know from our own experience, the consumer offers a narrow window of opportunity in which to capture their attention. Successful visual marketing enables that window to remain open long enough so that a shift from mere curiosity to commitment occurs.